Effort is not a feeling.
It's a number.

Ball Better is building the Effort Efficiency Score (EES) — computer vision applied to your existing game film, turning "play harder" into an objective, trackable metric for every athlete on your roster.

Request Founding Program Access Currently onboarding a limited number of founding programs.

The Effort Gap is costing you possessions.

For decades, effort has been described in subjective terms — "great motor," "wanted it more." Subjectivity is the enemy of accountability. Ball Better audits game film through three universal, measurable effort triggers:

Create Possessions

The Closeout

How fast your athletes respond when the ball finds their assignment. Measured, not guessed.

Extend Possessions

The Pursuit

The reaction when the ball is loose. The 50/50s decide games — now they're on the record.

Convert Possessions

The Floor Run

End-to-end consistency in transition, every possession change, all game long.

90%

Our north star: a game where no rotation player posts an Effort Efficiency Score below the 90% Standard. Rotations tighten. Transition accelerates. The motor becomes a prerequisite — not a rare trait.

Founding Programs

Before public launch, a limited group of programs will shape the metric — and lock in advantages permanently.

What founding programs receive

Founding-rate pricing locked for the life of the program · first access to every release · named recognition in the EES validation study · direct input on the reporting your staff actually needs.

Claim a Founding Seat